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Health & Fitness

4 Tips on Using Your Business and Social Media to "Pay it Forward"!

How I Use Social Media to Help "Pay it Forward" to Other Small Businesses. These 4 Tips Make it Easy!

“We make a living by what we get, we make a life by what we give.” Sir Winston Churchill.

 

Although written long ago, these words still hold true.  For me, the greatest way to realize success yourself is to help others achieve theirs.

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While I believe many of us feel this way, we are simply not sure where to begin. We find it easy to “pay it forward” within your own circle of family and friends. But how can we take it beyond our “inner circle” and truly make a difference?

I put this question to myself and found a path that works for me.  I decided to focus my efforts on helping other small business owners.  My thoughts are to promote their businesses and hopefully start a “pay it forward” cycle of success! 

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If you would like to give it a try, here are 4 Tips to Get You Started:

1.  Use Your Social Media Sites:

I started my path in small ways.  I actively “liked”, commented, and shared the posts and blogs of others through Facebook, LinkedIn, and Pinterest. In this way I was able to help others find the engagement and audience they needed to get the word out about what they do.  I continue to try and do this daily. This is a very easy step, but can really make a difference.


2.  Shop Small:

I also am “buying small” more often.  I have purchased jewelry, soaps, and greeting cards through small businesses both online and in my neighborhood.  Then I make sure to put a review on their company page or website, and also share it on my own page to let others know of my experience.  Besides helping these businesses, I have found some great new products this way!

3.  Share Other’s Blogs and Articles:

I have begun to feature other blog writers in my online paper.  I searched for articles within my social network connections and made sure to feature them in my latest edition.

To get more traffic to their blog, I would also share the paper through all my social media channels.  I then make sure to let the authors know they have been featured.

4.  Promote Other Businesses:

My latest venture is to start a new series called “Small Business Spotlight”.  Each week I plan on highlighting one small business in my paper.  I hope to promote this business by letting others know a little more about who they are and what they do.

Each of these steps is designed to help where I can.  Selfishly, I have found I  love it!

This doesn’t mean I don’t focus on the success of my own business, but I find that wanting to “pay it forward” to others and my own goals need not be mutually exclusive. 

I close with these words by Albert Einstein; “A life lived for others, is the only life worth living."  

And, for me, that makes the most sense of all!

Kimberly

If you would like to check out the “Small Business Spotlight” or want more Small Business News, please visit Access Profiles - “Week in Review” and my website www.accessprofiles.com!

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